The Hispanic Purchasing Power Among Arizona

PHOENIX - Arizona Hispanics are spending about $46 billion annually on goods and services statewide, reflecting an annual growth rate of about $3 billion per year, according to the 18th annual DATOS: The State of Arizona's Hispanic Market report, published by the Arizona Hispanic Chamber of Commerce. Highlights in this year's DATOS report include:
  • Hispanic purchasing power among Arizona Latino will be an estimated $46 billion in 2014 and it could reach $50 billion by 2015.
  • 1 of 10 dollars in charitable contributions in the U.S. is made by Hispanics, and 25 percent of those donations are made through their religious institutions.
  • Toyota is currently the No. 1 automotive brand in the Hispanic market leading the industry with 16.3 percent market share.
  • An estimated 50,000 Hispanics nationwide turn 18 every month, making them eligible to vote.
"Latino business owners and consumers are helping restore the reputation of our state as an opportunity oasis for new and existing businesses, and workforce talent from across the nation and around the world," said de la Melena SOURCE: Press Release September 2, 2014, the Arizona Hispanic Chamber of Commerce